起点传媒

Center for Customer Insights and Digital Marketing

CCIDM Virtual Workshops

Upcoming Workshops:

Flyer for 鈥淏uilding a Marketing Data Warehouse and Dashboard with BigQuery & Looker Studio鈥 workshop covering BigQuery Sandbox setup, merging spreadsheet and GA4 data, basic SQL queries, Gemini AI coding assistance, and automated Looker Studio dashboards.

Building a Marketing Data Warehouse and Dashboard with BigQuery & Looker Studio

Move beyond Excel limitations by building your own free marketing data warehouse using the Google BigQuery Sandbox—no IT support or credit card required. In this workshop, you will learn how to upload offline data (like campaign budgets) and blend it with live Google Analytics 4 data using basic SQL. We will use Gemini as an AI coding partner to write and troubleshoot queries, then connect your new database to Looker Studio to build a visual report that updates automatically.

Past Workshops:

Digital Marketing

Techniques for Effective Web Development

Google Analytics for Generating Customer Insights

Data Analytics

Transitioning from SPSS (SAS/STATA) to R for Survey Research

Build a Free Professional Portfolio Website with Quarto

Designing Stunning & Effective Presentation Slides using Quarto

In-depth Interactive Report Authoring with Quarto

Intro to Quarto鈥檚 Capabilities for Work and School

Create Interactive Apps with Shiny in R

Introduction to SQL for Data Science

Create a Dynamic Survey with Qualtrics

Create an Analytics Report Directly from R

Machine Learning with Tidymodels: Dr. Carsten Lange

R Workshop #6: Data Visualization with R

R Workshop #5: R Programming

R Workshop #4: Data Manipulation with Tidyverse

R Workshop #3: Data Input and Output

R Workshop #2: R Data Types

R Workshop #1: Introduction to R

Soft Skill Development

Effective Presentation Skills for Competitions and Conferences

Supplementary Resources

Installing R and RStudio

Linking Github with RStudio