起点传媒

Center for Customer Insights and Digital Marketing

CCIDM Virtual Workshops

Upcoming Workshops:

Production-Ready Marketing Reports with Quarto and Cloud Databases

Transform your raw database queries into polished, interactive deliverables that non-technical stakeholders will want to use. When static spreadsheet snippets fall short, this workshop bridges the gap between GA4 configurations and actionable, production-ready reporting in R. You will learn to connect to BigQuery and perform final data aggregations using dplyr to calculate practical marketing metrics like Return on Ad Spend (ROAS) and Lifetime Value (LTV). We'll walk through replacing static data with interactive, filterable tables and dynamic plotly visualizations, packaging everything into self-contained Quarto HTML documents. Finally, you will discover how to convert technical reports into interactive Reveal.js presentation slides, preview Shiny apps for triggering new backend calculations, and use YAML parameters to instantly automate and scale your reporting workflows. 

Flyer for 鈥淧roduction-Ready Marketing Reports with Quarto and Cloud Databases鈥 workshop

Past Workshops:

Digital Marketing

Email Marketing Workflow & HubSpot

Techniques for Effective Web Development

Google Analytics for Generating Customer Insights

Data Analytics

Transitioning from SPSS (SAS/STATA) to R for Survey Research

Build a Free Professional Portfolio Website with Quarto

Designing Stunning & Effective Presentation Slides using Quarto

In-depth Interactive Report Authoring with Quarto

Intro to Quarto鈥檚 Capabilities for Work and School

Create Interactive Apps with Shiny in R

Introduction to SQL for Data Science

Create a Dynamic Survey with Qualtrics

Create an Analytics Report Directly from R

Machine Learning with Tidymodels: Dr. Carsten Lange

R Workshop #6: Data Visualization with R

R Workshop #5: R Programming

R Workshop #4: Data Manipulation with Tidyverse

R Workshop #3: Data Input and Output

R Workshop #2: R Data Types

R Workshop #1: Introduction to R

Soft Skill Development

Effective Presentation Skills for Competitions and Conferences

Supplementary Resources

Installing R and RStudio

Linking Github with RStudio