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Center for Customer Insights and Digital Marketing

Digital Marketing Consultancy Program

Real World Project Driven Course in Digital Marketing 

The Center for Customer Insights and Digital Marketing initiates Digital Marketing Consultancy (DMC) Program as part of its signature Polytechnic Student Success Programs. For the DMC program, we will select talented and motivated students. Outstanding students with strong creativity, detail-orientation, and communication skills are strongly encouraged to contact the professors with the application package listed below. Applicants will be vetted and admitted based on merit.

Overview

DMC program can be embedded to an existing course or set up as a special course. In this program, a class will be divided into groups of students and work for the client project under the guidance of faculty. Faculty will teach the topics for the course while they will use the client project as a real-world context in which the theory to be applied. In the beginning of the class, the client will present their company background and problems to address. Typically, the class will then audit the client’s current digital footprint and deliver strategic recommendations designed to improve their core KPIs as part of their proposal. With the approval of the client, student teams will then implement the digital marketing plans and analyze their performance metrics and reflect on the effectiveness of their digital marketing campaign in their final project presentations.

  • Any students who have an introductory level of knowledge in marketing, which can be demonstrated by formal coursework or experience.
  • Preference: A minimum 3.0 GPA; Experience in social media marketing; career goal in various digital marketing roles (For detailed digital marketing roles, refer to the )

What can you gain from taking the course?

  • Learn the consulting process from the proposal to making actionable recommendations.
  • Learn popular digital marketing analytics platforms (e.g., HubSpot, Google Analytics, Semrush, etc.)
  • Participants will be given an account to HubSpot for web analytics, social media, email marketing, and much more. 
  • Prepare for a job involving digital marketing, marketing analytics, promotions, and business consulting.
  • You will be listed on the DMC alumni section of the CCIDM alumni list on the web.

  • Dr. Jung and/or a well-qualified faculty collaborator will be teaching students customized content.
  • All course materials will be provided through Canvas, customized for the project.
  • The professors will guide students through forming the goals of the project, selecting instructional materials relevant to the project, diagnosing the company’s current marketing practice, making actionable recommendations, and implementing some of the recommended digital marketing programs for the client. 
  • Class time: TBA (contact professors).
  • Prerequisites: IBM 3102 (Principles of Marketing Management) for undergraduate students and completion or concurrent enrollment in IBM 6010 (Digital Marketing) for graduate students.

  • Step 0: Attend one of the informational sessions announced through emails. If you missed it, ask for a recording.
  • Step 1: Email Dr. Jung (jmjung@cpp.edu) an application packet consisting of (1) a resume with GPA, (2) a cover letter stating why taking this class will enhance your career preparation and the relevant courses or experience, and (3) a sample of your writing (e.g., class assignments).
  • Step 2: We will contact you to set up an interview.
  • Step 3: Once admitted into the program, you will be allowed to enroll in the courses. All enrollments must be approved by both professors and require a permission number.

  • Fall 2026
  • Spring 2027