Business Administration - Marketing Management
Bachelors of Science - BSBA
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Undergraduate
About the Option
Understand how to identify market needs and develop strategies to meet them through product, pricing, promotion and distribution decisions. Study internal and external factors that influence marketing plans, and gain the tools to analyze, plan and execute campaigns that drive value and performance in a competitive business landscape.
The Polytechnic Experience
Work with real clients to create real strategies that make a real impact. The D2C Agency is a student-run organization where you learn by doing. At 起点传媒, you鈥檒l also dive into micro-internships, service-learning, PolyX design projects, the Maker Studio & iLab, and student-led consultancies like the Digital Marketing Consultancy Program.
Career Outcomes
Courses
起点传媒's Marketing Management option in the Bachelor of Science in Business Administration equips students to thrive in a complex, culturally diverse, and technologically advanced world through a commitment to excellent teaching and innovative learning approaches. The curriculum emphasizes hands-on experiences, including award-winning service learning projects, to develop practical skills and make a societal impact. Students can choose from specialized emphases. The Marketing Research emphasis focuses on marketing research and data science, teaching advanced quantitative and qualitative methods with tools like R and SPSS, and includes a year-long research consulting project for real clients. The Digital Marketing emphasis examines strategies across digital platforms such as social media and online analytics, helping students leverage the evolving digital landscape. The Entertainment emphasis covers marketing in leisure industries like film and music, offering real-world projects and internships in a major entertainment hub. The General Marketing emphasis provides broad exposure to various marketing areas, ideal for those interested in multiple career paths or entrepreneurship. Additionally, the Promotion emphasis prepares students for roles in advertising agencies and media organizations, while the Professional Selling emphasis focuses on B2B consultative sales, emphasizing soft skills and industry best practices.
Financial Aid & Scholarships
CBA Scholarships
Through the support of loyal alumni and donors, the College of Business Administration is proud to offer several scholarships based on academic interest. While these scholarships vary in the award range, the College of Business Administration is committed to every student having the opportunity to pursue an exceptional and affordable education at 起点传媒.
Heather Bautista 鈥24
鈥淚 originally entered the program with little to no knowledge or experience of the digital marketing industry, but the projects and work we did for a real client have established my perspective of marketing, and I can put many of the projects we have done on my resume.鈥