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• Fast Track Application for CPP Undergraduates: No transcript needed for CPP students.
• Admission Time: Twice a year, Fall and Spring
• Curriculum Emphasis Option: Digital Marketing Strategy or Marketing Analytics
• Total Credit units needed for degree: 34 credits
  • Required Credits: 20 credit units
  • Elective Credits: 14 credit units from either or both emphases
• Number of courses available: 18 courses, including electives on digital marketing and marketing data science
• Completion Time:
  • Fall admission: 1 or 2 year options, following the new curriculum
  • Spring admission: 1.5 years or 2 years. 
  • Students who entered the program prior to fall 2025: 1 or 2 year option, following the 2024-2026 completion roadmap. 
• Class mode: Hybrid (a combination of in-person and online)
• Class time: Evening and weekend classes
• Project requirement: Team-based Culminating Experience Project that involves consulting for client companies.
• Micro-Internship: Selected courses provide students with a course-embedded micro-internship in which students have a paid internship with client companies.

The MS in Digital Marketing offers a flexible curriculum with required courses and electives from either Digital Marketing Strategy or Marketing Analytics emphasis to tailor the curriculum to their career goals. Students who would rather have a balanced approach can customize their curriculum by selecting electives from both emphases. 

The year-round program will include classes in the fall, spring, and summer terms. This program is designed for students and business professionals who want to be equipped with knowledge in marketing data science and analytics to inform strategic marketing planning and execution processes critical in the digital economy.

For students admitted for fall 2025 or later:

• MSDM Curriculum and Courses
• Digital Marketing Strategy Emphasis
• Marketing Analytics Emphasis

For students admitted prior to fall 2025

• MSDM Curriculum Overview

• 4-year bachelor’s degree
• 2.5 or higher overall GPA
• Personal statement
• One letter of recommendation
• Resume
• Official transcripts (unofficial transcripts are acceptable for application)
• English proficiency test for international applicants
• Æðµã´«Ã½ English Language Institute (CPELI) offers English learning programs. CPELI level 6 is acceptable for satisfying CPP English proficiency requirement of SGSB graduate program admission purpose. Details can be found at /cpeli/.
• Application Deadline for Fall Admission: July 1 (May 1 for international students)
• Application Deadline for Spring Admission: November 1 (October 1 for international students)

• Develop an effective digital marketing plan.
• Create a digital marketing plan that reflects known principles of consumer psychology and behaviors.
• Translate marketing problems into research questions or hypotheses that will drive the research project.
• Build a model appropriate for addressing the research questions or hypotheses.
• Make data-informed recommendations on marketing strategy.
• Effectively communicate various digital marketing issues orally to gain trust from client.
• Effectively communicate various digital marketing issues in writing to gain trust from client.

Digital Marketing Manager
A Digital Marketing Specialist/Manager/Director develops and executes online marketing strategies, using tools like social media, SEO, and email campaigns to drive brand awareness, engagement, and sales.

Social Media Marketing Specialist
A Social Media Marketing Specialist creates and implements strategies to promote a brand, product, or service across social media platforms, aiming to increase engagement, followers, and conversions.

Search Engine Marketing Specialist
A Search Engine Marketing (SEM) Specialist manages paid search campaigns (like Google Ads) to increase a website's visibility on search engines, drive traffic, and optimize ROI.

Marketing Manager
A Marketing Manager plans and executes marketing strategies, manages campaigns, analyzes market trends, and oversees a team to promote products or services and drive business growth.

Customer Analytics Analyst
A Customer Analytics Analyst/Director analyzes customer data to uncover insights, identify trends, and guide strategic decisions aimed at improving customer experiences and driving business growth.

Consumer Insights Analyst
A Consumer Insights Analyst/Director collects and analyzes consumer data to understand behaviors, preferences, and trends, providing actionable insights that inform marketing strategies and product development.

Marketing Data Scientist
A Marketing Data Scientist uses advanced analytics, statistical methods, and machine learning to analyze large datasets, uncover trends, and provide insights that optimize marketing strategies and decision- making.

Social Media and Text Analyst
A Social Media and Text Analyst analyzes social media content and text data to identify trends, sentiments, and patterns, providing insights that inform marketing, customer engagement, and brand strategy.