起点传媒

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Chitra Dabas

Chitra Dabas

Professor/Department Chair

Department of Apparel Merchandising and Management, Huntley College of Agriculture

Email

csdabas@cpp.edu

Phone number

909.869.5431

Office location

Building 45: Room 105

About me

I’m a Professor and Department Chair in the Apparel Merchandising and Management Department at 起点传媒. I joined CPP in 2011 and have loved being part of the University community and my department ever since. I enjoy teaching, mentoring students, and exploring topics in fashion retailing, consumer behavior, and sustainability.

At the heart of my work is a commitment to nurturing students’ curiosity, confidence, and professional growth. A forward-looking curriculum, emerging technologies, innovative practices, and real-world experiences help prepare them for an evolving fashion industry. Just as important is creating a supportive space where students can take risks, learn from both success and failure, and grow with confidence. My goal is to help them recognize their strengths, build resilience, and develop the skills to thrive.

Education

PhD., Retailing, Michigan State University                                                                       

MS, Retailing, Michigan State University                                                                       

Master's in Fashion Management, NIFT-Bangalore

Journal Publications

  • Muljana, P. S., Dabas, C. S., & Luo, T. (2023). Examining the relationships among self-regulated learning, homework timeliness, and course achievement: a context of female students learning quantitative topics. Journal of Research on Technology in Education, 1-20.
  • Dabas, C.S., & Whang, C. (2022). A Systematic Review of Drivers of Sustainable Fashion Consumption: 25 Years of Research Evolution, Journal of Global Fashion Marketing, Status: Final Revision submitted on June 28, 2021.
  • Dabas, C. S., Muljana, P. S., & Luo, T. (2021). Female Students in Quantitative Courses: An Exploration of their Motivational Sources, Learning Strategies, Learning Behaviors, and Course Achievement. Technology, Knowledge and Learning, 1-29.
  • Muljana, P. S., Dabas, C. S., & Luo, T. (2021). Examining the relationships among self-regulated learning, homework timeliness, and course achievement: a context of female students learning quantitative topics. Journal of Research on Technology in Education, 1-20.
  • Davis, L., & Dabas, C. S. (2021). Capturing sustainable fashion purchase behavior of Hispanic consumers in the US. Journal of Global Fashion Marketing, 1-15.
  • Dabas, C. S., Davis, L. Y., & Forsythe, L. M. (2018). Perception of corporate social responsibility actions-the case of retail store managers. International Journal of Corporate Strategy and Social Responsibility, 1(4), 353-376.
  • Ozkaya, H. E., Dabas, C. S., Kolev, K., Hult, G. T. M., Dahlquist, S. H., & Manjeshwar, S. A. (2013). An assessment of hierarchical linear modeling in international business, management, and marketing. International Business Review, 22(4), 663-677.
  • Dabas, C. S., Sternquist, B., & Mahi, H. (2012). Organized retailing in India: upstream channel structure and management. Journal of Business & Industrial Marketing, 27(3), pp. 176-195.
  • Yun, Z. S., Pysarchik, D. T., & Dabas, C. S. (2012). The determinants of retail loyalty of Indian consumers. Journal of Food Products Marketing, 18(4), 268-286.
  • Dabas, C. S., & Sternquist, B.(2011), Corporate Brand Positioning and Entry Mode Choices of International Retailers”, International Retailing Theory and Research, B. Sternquist (ED) Haslett, MI: BSC Publisher, 131-166.

Business Case Studies

  • Dabas, C.S., Cody, S., & Norgord, H. (2022) Merchandise buying for a Subscription Box Retailer. Bloomsbury Fashion Business Cases.
  • Dabas, C.S., Cody, S., & Norgord, H. (2022). Merchandise assortment dilemma for a member-only eCommerce retailer. Bloomsbury Fashion Business Cases.
  • Dabas, C.S., Cody, S., & Bartra, S. (2021). Trouble in Luxury Retail. Bloomsbury Fashion Business Cases (Accepted for publication in December)
  • Dabas, C.S., Cody, S., & Bartra, S. (2021). Warming Up to Unexpected Sales Trends. Bloomsbury Fashion Business Cases (Accepted for publication in December)

Conference Presentations

Peer Reviewed:

  • Whang, C. and Dabas, C. S. (May 2021). Retail Employee Technology - Focused on Job Demand-Resource Model, Paper Presented at the Academy of Marketing Science (Virtual) Conference.
  • Muljana, P.S. and Dabas, C.S. (April 2021). Discouraging Last-Minute Homework Submission: A Preliminary Exploration of Self-Regulated Learning Among Female Students in Quantitative-Related Courses, Paper Presented at the American Educational Research Association (Virtual) Annual Meeting.
  • Muljana, P.S. and Dabas, C.S. (April 2021). Promoting the Academic Achievement of Female Students in Quantitative Courses: An Exploration of their Self-Regulated Learning, Paper Presented at the American Educational Research Association (Virtual) Annual Meeting.
  • Dabas, C.S., Whang, C. and Min S. (November 2020). Sustainable fashion consumption: A decade of research growth and trends. Paper Presented at the International Textiles and Apparel Association (Virtual) Conference.
  • Dabas, C.S., and Davis, L. (October 2019). Capturing sustainability perceptions of the Hispanic Consumers in the U.S: Role of consumer values, knowledge and norms in determining purchase intention towards Organic apparel products. Paper presented at the International Textiles and Apparel Association Conference: Risk and Reward, Las Vegas, NV.
  • Dabas, C.S. and Pauline Salim Muljana (April 2019). Learning Analytics in Web-Assisted Learning: Connecting Self-Regulation, Learning Behaviors and Course Achievement, Paper Presented at the American Educational Research Association Annual Meeting, Toronto, Canada.
  • Dabas, C. S., McCracken, S., Romero, K. & Chung, S. (November 2017). Changing Needs of Millennial Customers: Role of Social Responsibility Perception and Instagram Engagement in Determining Purchase Intention. Paper Presented at the International Textiles and Apparel Association Conference, St. Petersburg, FL.
  • Dabas, C. S., & Kim. A., (April 2016). Model of Wearable Technology Adoption: Examining the Influence of Technology, Individual, Social, and Product-related Predictors. Paper Presented at the American Collegiate Retailing Association Conference, Secaucus, NY.
  • Dabas, C. S., (May 2015). Performance Outcome of CSR Behavior: Moderating Role of Motivation to engage. Paper Presented at the Academy of Marketing Science Conference, Denver, CO.
  • Ozkaya, H. E., & Dabas, C. S., (May 2012). An Assessment of Hierarchical Linear Modeling in International Business. Paper Presented at the Academy of Marketing Science Conference, New Orleans, LA.
  • Dabas, C. S., & Sternquist, B.(May 2012). Retail Employee Perception of Corporate Social Responsibility: How much is too much?. Paper Presented at the Joint conference by the American Marketing Association Retailing & Pricing SIG and the American Collegiate Retailing Association, Seattle, WA.

Mentored Undergraduate Research Presentations:

  • Callaway, K., and Ross, C. (2019, November). Consumer perception towards apparels made from Alternative Textiles: Case of t-shirts made from recycled water bottles, Poster presented at the International Textiles and Apparel Association Conference: Risk and Reward, Las Vegas, NV.
  • Chen, D., Hussain, S., Lopez, D., and Rodriguez, K. (2019, November). Diversity (or lack of it) in fashion advertising: Attitude towards ads with ethnically diverse model and its influence on purchase intention and word of mouth, the International Textiles and Apparel Association Conference: Risk and Reward, Las Vegas, NV.
  • Gilbreath, K., and Zarate, S. (2019, November). Employee based retail technology and its influence on task accomplishment and job performance, the International Textiles and Apparel Association Conference: Risk and Reward, Las Vegas, NV.
  • Chen, D., Noriega, K. Lopez, D., and Hussain, S. (2018, March). Diversity in Advertising Marketing Campaigns. Poster presented at the 6th annual Student RSCA Conference, 起点传媒, CA.
  • Phillips, Lauren and Olivia Walker. (2017, February). Influence of Model Size on Purchase Intention. Poster presented at the 5th annual Student RSCA Conference, 起点传媒, CA.
  • Espinosa, R., Dabas, C. S., Padilla, J., Biernesser-Kuhn, S. & Clark, B. (2017, November). Millennial Purchase Intentions for USA Made Apparel. Poster presented at the International Textiles and Apparel Association Conference, St. Petersburg, FL.
  • Johnson, J. (2016, November). Designers Role on Eco-Labelling. Poster presented at the Southern California Conference for Undergraduate Research, University of California, Riverside, CA.