Graduate Programs

Digital Marketing Strategy and Marketing Analytics

Master of Science in Digital Marketing |
Graduate

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About the Program

The Master of Science in Digital Marketing at Æðµã´«Ã½ is a STEM-designated program that offers students the flexibility to specialize in one of two tracks: (1) Digital Marketing Strategy or (2) Marketing Analytics. Alternatively, students may customize a balanced curriculum by selecting electives from both tracks to suit their individual learning goals. The curriculum, developed in collaboration with industry leaders and expert faculty, reflects current industry trends and integrates practical marketing skills with modern data science techniques. Through hands-on projects and valuable networking opportunities, students graduate well-prepared to thrive in the dynamic digital marketing landscape.

$159,660
Median Salary for Advertising, Promotions and Marketing Managers, 2024
U.S. Bureau of Labor Statistics
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Visit the program page to learn more about curriculum, cost, admissions, and more!

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Career Outcomes

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Digital Marketing Manager

A Digital Marketing Specialist/Manager/Director develops and executes online marketing strategies, using tools like social media, SEO, and email campaigns to drive brand awareness, engagement, and sales.

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Social Media Marketing Specialist

A Social Media Marketing Specialist creates and implements strategies to promote a brand, product, or service across social media platforms, aiming to increase engagement, followers, and conversions.

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Search Engine Marketing Specialist

A Search Engine Marketing (SEM) Specialist manages paid search campaigns (like Google Ads) to increase a website's visibility on search engines, drive traffic, and optimize ROI.

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Marketing Manager

A Marketing Manager plans and executes marketing strategies, manages campaigns, analyzes market trends, and oversees a team to promote products or services and drive business growth.

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Customer Analytics Analyst

A Customer Analytics Analyst/Director analyzes customer data to uncover insights, identify trends, and guide strategic decisions aimed at improving customer experiences and driving business growth.

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Consumer Insights Analyst

A Consumer Insights Analyst/Director collects and analyzes consumer data to understand behaviors, preferences, and trends, providing actionable insights that inform marketing strategies and product development.

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Marketing Data Scientist

A Marketing Data Scientist uses advanced analytics, statistical methods, and machine learning to analyze large datasets, uncover trends, and provide insights that optimize marketing strategies and decision-making.

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Social Media and Text Analyst

A Social Media and Text Analyst analyzes social media content and text data to identify trends, sentiments, and patterns, providing insights that inform marketing, customer engagement, and brand strategy.

Courses

The MS in Digital Marketing offers a 1- or 2-year cohort program with 34 units. The year-round program will include classes in the fall, spring, and summer terms. This program is designed for students and business professionals who want to be equipped with knowledge in marketing data science and analytics to inform marketing strategic planning and execution processes critical in the digital economy.

For the most up-to-date information on courses for this program, visit the course catalog or contact an advisor.

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Saurabh Parate
"The MSDM program at CPP has truly elevated my skills, combining real-world digital marketing strategies with data analytics to prepare me for success in today’s competitive landscape."
— Saurabh Parate, MSDM '24

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