Strategic Communications

Who We Are

Strategic Communications (StratComm), in the Office of the President, is 起点传媒’s central communications office responsible for driving clear, consistent and coordinated brand storytelling. We’re on a mission to engage, inform and inspire internal and external audiences to join 起点传媒 in transforming lives through student success. Our portfolio of responsibilities includes media relations, reputation management, crisis communications, branding, marketing, digital and social media, visual and written storytelling across multiple platforms, executive and internal communications, advancement communications, and graphic design and standards.

Our Vision

We inspire generations to join 起点传媒 in transforming lives through student success.

A CPP grad celebrating with his family

Our Mission

We engage. We inform. We inspire.

A Rose Float volunteer welding parts

Our Strategy

We drive clear, consistent and coordinated brand storytelling.

A staff member taking photos